In 1996, Cecchi purchased the Val delle Rose winery in the small town of Poggio la Mozza, which lies at the productive heart of Morellino di Scansano. At the time of its acquisition, Val delle Rose counted on 25 hectares under vines.
The Cecchi intervention was comparable to a minor farming revolution, as the agricultural techniques used till then did not ensure the batch-to-batch consistency needed for the viability of a winery.
The study of the soil available - a practice that was then carried out by many other companies in the Maremma - revealed the enormous potential of this terroir, so much so that the company decided to extend the land under vines up to about the current 100 hectares. Here, the star varietal is Sangiovese.
The deep knolwedge and the passion for Sangiovese have led to the origin of Val delle Rose in the Maremma area.